May 1, 2011

Android The Hottest Technology of 2011

by: Ashley Ellis

Many people within the IT industry almost unanimously agree
that mobile technology will reach unprecedented levels of
development this year. Of these people, many are particularly
focused on Android , believing it to be the hottest technology of
2011.
“Android has democratized smart phones in much the way
Windows democratized PCs in the 90 ’ s. It ’ s already outselling
iPhones by a wide margin and that will continue to increase,”
comments Matthew Maroon, founder and CEO of Blue Frog
Gaming Inc.
Part of the reason Android is growing so significantly is the
technology it has led to and is connected to.
Tim Masterson , Director of Engineering at Total Integrated
Mobile, believes “ this year will see a big growth in interest
around the Android operating system and the SDK ( Software
Development Kit) …Technologies that unify mobile programming
like Ansca Corona, [ which ] make it possible for code base to
support both iOS and Android , will also grow in popularity this
year.”
Chris Longley of Kent Web Design also agrees that technology
used as an extension of mobile technology will be hot this year,
particularly Near Field Communication (NFC ) . NFC is similar to
Bluetooth, as a short range communication technology integrated
into mobile devices. Longley believes the benefits of NFC are
significant, including “ mobile electronic ticketing services, mobile
eCommerce, and identity confirmation purposes.” Longley also
expects that “ companies will eventually incorporate NFC into
entrance security systems.”
Mark Bundschu of enLocal believes that Android “ is going to take
over the world over the next two years.” He explains that
Android ’ s “ opportunities are endless ,” providing examples such
as car manufacturers integrating Android with GPS systems in
order to track the car in the event it is stolen.
Bundschu also agrees with the now -popular notion that
“everything in the home could be controlled from your mobile
phone .” Additionally, Bundschu even goes so far as to say that
Android -related devices “ could be sewn into children’ s clothes to
identify where they are.”
The level to which Android and other mobile technologies will
develop certainly seems limitless.
Matthew Maroon says the only problem for Android is that “it ’ s
struggled so far with independent monetization … Despite having
more users than iOS , [ the Android market ] has only a tiny
fraction of the revenues .” But he believes this will soon change.
“They have a lot of low -hanging fruit and I think this year they’ ll
pick much of it. ”
Clearly there ’ s a lot of buzz surrounding Android and mobile
technology in general . It will be interesting to see what develops
from these technologies over the course of 2011.
What’ s your take on it ? Do you agree that Android will be the
hottest technology of 2011?

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